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Was on the bus one day and I snapped this photo as it was pretty amusing, I am actually wondering what kind of message do a large swedish furniture chain, Ikea wants to tell its customers by putting a 90 cents vase advertisements on the truck. Is it trying to say, I am cheaper than other furniture chains! So come to Ikea first before going to anywhere! ..
Actually I do bought some products from them sometime back and they have a really nice tactic, they have no one to serve you except for one small counter that says customer service and all the products must be assembled by yourself and totally DIY. The worst thing is, Ikea forces you to walk into every single section in the place, which means once you take your items from a shelf, they force you to walk through more and more shelves, hoping you to buy more. Than after going out of the cashier, you will see a Ikea restaurant right in front of you selling hotdog buns and drinks in a set meal which obviously you will be really hungry after walking one big round in Ikea. Do you notice that Ikea products usually have no screws, they have those idiot-proof guides which simply connects a few parts together and bang! you get a new wooden chair! The structures and designs of Ikea products is sometimes way too simple and some of their products breaks too easily as a result of less screws and many other components which ‘Holds’ the product upright.
Speaking of which, I’d Have to drop by Ikea soon to get a lamp for studio productions in the coming holidays. So do watch out for that in the coming weeks. Well, I will be asking around for ideas on what I should do anyway. Because my mind is basically brainwashed by all the Maths formulas.
Till next time,
Jeremy
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Jeremy Goh
Jeremy is a friendly geek with a passion for Social Media and all things Technology/Design. When he is not obsessed with anything tech related, you can catch him emceeing, speaking in public or at Toastmasters, playing a quick game and coming out with some killer ideas! And yes, I offer Social Media Consultancy and Branding services. (more..)
